 | "Leading" |  |
 | - Leading refers to an advantaged portfolio of business within PETRONAS.
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 | - Advantage will be increasingly based on capabilities.
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 | - Where PETRONAS cannot create advantage, it will outsource or divest.
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 | - PETRONAS will be both proactive and dynamic in developing a leading portfolio at its core - the oil and gas business.
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 | - PETRONAS seeks to be the vanguard of new developments.
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 | - In each of the functions that supports this drive - finance, human resource and technology - PETRONAS will also be proactive and dynamic.
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 | - The centre will be small, and add value, not cost.
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 | - Size will not be the key driver of portfolio development; PETRONAS aspires to achieve "quality growth".
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 | - PETRONAS will be customer focused.
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 | "Multinational" |  |
 | - PETRONAS aims to be a multinational in outlook, both externally and internally.
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 | - Externally, PETRONAS will focus on establishing a portfolio of advantaged businesses internationally across the spectrum of its core oil and gas business.
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 | - Internally, PETRONAS aims to become more multinational and develop an increasingly international culture and world-class organisational, management and business practices while retaining a distinct Malaysian identity.
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 | - As PETRONAS becomes increasingly multinational, it aspires to be a good corporate citizen.
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 | "of Choice" |  |
 | - PETRONAS aspires to be keenly preferred by all stakeholders; host Governments, oil and gas majors, suppliers, and employees.
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 | - To achieve this, PETRONAS, both the organisation and its individuals, will focus on three imperatives:
- Adherence to its Mission
- To conduct itself in a way wholly consistent with its Values
- To maintain a resolute focus towards the realisation of its Goals
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