PETRONAS
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Media Releases - 2016

29/6/2016

PETRONAS CONTINUES TO BRING MALAYSIANS TOGETHER THROUGH FESTIVE ADS

 

KUALA LUMPUR, 29 June 2016 – PETRONAS today released its latest webfilm produced in conjunction with the upcoming Hari Raya Aidilfitri celebrations.

Entitled “Vroom Vroom”, the webfilm imparts the virtue and values of patience, kindness, forgiveness and family unity synonymous with the spirit of Aidilfitri, and in line with PETRONAS’ commitment in bringing Malaysians together through its festive campaigns.

“Vroom Vroom” portrays how simple values have the power to inspire and influence multiple acts of kindness. The webfilm centres on the plight of a father and his young son who were evicted from their home on one fateful night. The story revolves around the father’s determination to bring back the smile to his son’s face despite their dire situation.

PETRONAS’ Senior General Manager of Group Strategic Communications, Zahariah Abd Rahman said: “Malaysians look forward to PETRONAS’ festive communications which celebrate the beauty of Malaysia’s multi-ethnic culture. With each campaign, we aim to bring Malaysians closer through inspirational everyday stories that unite us.

“We truly believe that every Malaysian is an inspiration, and we are proud to present this heartwarming webfilm which we hope will resonate with all Malaysians for this coming Hari Raya Aidilfitri,” she added, speaking at the launch of the film in Kuala Lumpur.

Viewers can log on to PETRONAS’ official brand channel at www.petronasofficial.com to view the webfilm starting from 30 June 2016. A sixty-second television commercial version of the webfilm will also be aired from 1 July 2016 onwards.

Additionally, with road safety being the highlight during the festive seasons, PETRONAS returns with its Coffee Break campaign offering 900,000 cups of freshly brewed hot coffee and snacks at 147 participating PETRONAS stations nationwide. The campaign runs on 2 and 3 July from 6pm onwards and on 9 and 10 July 2016 from 3pm onwards.

For more information on PETRONAS Coffee Break and the locations of participating PETRONAS stations, log on to www.mymesra.com.my.

Issued by

Media Relations
Group Strategic Communications
PETRONAS

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